Juliette and I met in photography school in Paris 12 years ago. We spent 3 years learning about photography, its history and different technics (we even learnt about photographic film which was a lot of fun!). That process of learning pushed us to always discover and create more, we felt like true artists.
Juliette & Fanny, many many many moons ago, in photography school 📸
We were using each other as models and always had weird (cough - I mean interesting) ideas that ended up being really cool 🕶️. It was all about figuring out our style by trying random things. We did not care about likes and comments or making money, it was all about creating.
Then we opened Scandaleuse and things changed. Don’t get us wrong we still give all of our creative energy and love to our work and community, but becoming business owners shift your perspective about art and our passion.
Having a business changes everything!
The main goal of opening a business is to make a living out of it. You spend countless of hours working on your branding, building a trustful reputation, finding professional relationships and new clients. You invest so much energy, time, and money, that you do every you can to make a return on all that investment. Which means that unfortunately you put most of the creative enjoyment on the side and focus on what your clients would enjoy.
Of course you create your branding at your image and your clients come to you because they enjoy and can relate to your style, but creating for your business is different than creating just for yourself.
If we were to only focus on being artists, we will put our clients in more complicated poses, creative and colourful makeup, always nude or in weir outfits… But the way we do boudoir photography is to make it accessible to everyone and get away from traditional boudoir. For us it is really important to make sure we adapt to our clients rather than the other way around, and even if our Scandals like our style they still want to look like themselves during their shoot. So we do have to follow their taste and add a bit of our twist to the mix. Honestly we are ok with this because people who shoot with us always have cool ideas but they are also happy to follow our directions!
And whenever we feel the need to explore our creativity and do personal shoots, we know we have people in our community who are always up to go on our boudoir adventures 😍
What to do if you feel like you are loosing your creativity and passion?
When you have a full-time business, especially as a creative, you can easily lose your passion to focus only on money. It is not something that happens right away, it take years before realizing that your business is killing the artist within you. One day you wakeup feeling unmotivated and frustrated, without understanding why. Then you realize you haven’t created in a long time just for the sick of creating because you have been too focused on your business.
Well the solution is quite simple:
Take some time to work on a personal project to refuel your creative juice!
For example, if you are a photographer think about an idea or style you want to experiment, find a model or two (or 20 if you have a crazy big vision), maybe add other creative peeps on your project, and make it this project come to life! Don’t think about how many likes or comments you can get from it on social media, or how much you could sell the pictures for, do it just to fill yourself with joy and pride.